During my time at Toronto Brow Shop, I wanted to introduce to the company of successfully leveraging trending memes to create engaging social media posts. By tapping into popular internet culture, I aimed to increase brand awareness, drive engagement, and appeal to the target audience in a relatable and entertaining manner.

My Strategy 💡:

Monitoring Online Trends: I closely monitored various social media channels such as Twitter and Instagram to identify the latest meme trends. By staying attuned to popular culture, I can discover memes that resonated with Toronto Brow Shop audience and aligned with the brand’s messaging.

Audience Research: In addition with trend monitoring, I conducted thorough audience research to gain insights into the preferences, interests, and humour of TBS target demographic. This helped me understand the types of memes that would resonate the most and generate maximum engagement.

Agile Content Creation: Since memes have a short lifespan, it was important to adopt a quick and flexible approach to creating content. I ensure to brainstormed ideas, design visuals and published meme inspired social media posts promptly while the trends were still popular. By doing so, I seized the opportunity to ride the wave of viral memes and create excitement around our brand.

Incorporating trending memes into TBS social media strategy proved to be a highly effective approach for the beauty company. By embracing internet culture and crafting meme-inspired content, I successfully increased engagement, improved brand awareness, and fostered stronger connections with the target audience. By harnessing the power of memes, Toronto Brow Shop solidified its position as a relevant and engaging brand in the ever-evolving social media landscape.